This news came as a surprise when I read on Feb. 3rd and Feb. 8th that Ziff Davis Enterprise has been sold to QuinStreet, Inc. A company whose tagline says: The Leader in Vertical Marketing and Media Online. (Notice: Marketing first, media second.)
The VAR Guy reports:
Quinstreet paid $17.5 million to acquire Ziff Davis Enterprise assets, including eWeek, Baseline, CIO Insight, Channel Insider and other IT media assets, according to a February 7 SEC filing….
Eric Wittlake at B2B Digital Marketing clarifies the assets sold and notes that this does not involve PC Magazine, owned by Ziff Davis. ZDNet, owned by CBS, who also owns CNET, is also not involved.
I like some of the Ziff publications and have subscribed to CIOInsight and eWeek for years. It seems much of the staff is not following the company to their new home and there are reports of many layoffs. That is disappointing.
QuinStreet, Inc. Press Release. “QuinStreet Acquires Ziff Davis Enterprise Media Assets.” QuinStreet, 2/6/12.
The VAR Guy. “Ziff Davis Enterprise, Channel Insider, eWeek Sold: Now What?” 2/3/12. (Includes short history of Ziff Davis.)