Ziff Davis Enterprise – A Trusted Source Sold

This news came as a surprise when I read on Feb. 3rd and Feb. 8th that Ziff Davis Enterprise has been sold to QuinStreet, Inc. A company whose tagline says: The Leader in Vertical Marketing and Media Online. (Notice: Marketing first, media second.)

The VAR Guy reports:

Quinstreet paid $17.5 million to acquire Ziff Davis Enterprise assets, including eWeek, Baseline, CIO Insight, Channel Insider and other IT media assets, according to a February 7 SEC filing….

Eric Wittlake at B2B Digital Marketing clarifies the assets sold and notes that this does not involve PC Magazine, owned by Ziff Davis. ZDNet, owned by CBS, who also owns CNET, is also not involved.

I like some of the Ziff publications and have subscribed to CIOInsight and eWeek for years. It seems much of the staff is not following the company to their new home and there are reports of many layoffs. That is disappointing.

Read More
QuinStreet, Inc. Press Release. “QuinStreet Acquires Ziff Davis Enterprise Media Assets.” QuinStreet, 2/6/12.
The VAR Guy. “Ziff Davis Enterprise, Channel Insider, eWeek Sold: Now What?” 2/3/12. (Includes short history of Ziff Davis.)

About ileneh

I am a Macintosh expert, writer and photographer. I have published many articles on Apple related products, but I cut my writer's teeth producing grants and market research reports when the Web was just something a spider made. I've also worked as a photographer, dancer and social worker. ilene's Machine was born in 2000 when I realized everything I did involved some kind of machine. First, my answering machine, next a Vic 20, then a Mac 128. Add a variety of Macintosh machines and iOS devices over the years and before you know it, you have reached ilene's Machine. Please leave a message!

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